Domino's pledges $174 million from for St. Jude hospital from roundup campaign
Time:2024-05-22 11:17:25 Source:entertainmentViews(143)
The world’s top-selling pizza chain is betting big on the generosity of its customers. And it is not alone.
Domino’s recently pledged $174 million over the next ten years to benefit St. Jude Children’s Research Hospital, expecting the funds to come from its longstanding roundup campaign that invites customers to donate the difference between their purchase total and the next-highest dollar amount. The pizza chain has already raised more than $126 million this way across the past two decades for ALSAC, the fundraising organization for the Tennessee-based hospital.
Domino’s is the latest and largest example of “checkout charity” success. The fundraising tool raked in 24% more money in 2022 than 2020 among the highest making programs, for a total of $749 million, according to the professional association Engage for Good.
That staying power has franchises hopeful that consumers will continue giving their spare change despite shifts toward online shopping, negative economic headwinds and fears that more frequent solicitations will cause fatigue. Meanwhile, some retailers are fleshing out partnerships first formed after the 2020 racial reckoning pushed corporate citizenship toward the forefront of business practices.
Previous:Israel addressed Biden’s concerns over widescale Rafah operation: US official
Next:Chicago PD star Tracy Spiridakos explains why she is leaving the long
You may also like
- Receiver Tank Dell practices with Texans less than a month after being wounded in shooting
- China's mobile phone shipment tops 33 mln in January
- China registers 415 million motor vehicles, 500 million drivers
- Space contractors release China's annual launch plan
- 'IF' movie review: John Krasinski’s film hits a box office nerve with $35 million debut
- 2022 World Internet Conference Wuzhen Summit sees record participants
- China's autonomous driving enters fast lane with commercial operations
- Over 5 bln USD of tentative deals inked at east China digital trade expo
- Emma Weymouth channels wedding chic in a white gown at Cannes Film Festival